About us→

Support for leaders in a fast-shifting cultural landscape.

Hundred Spoke exists to help you move with intention in a fast-shifting cultural landscape. With each engagement, you will sharpen your brand, creative, and cultural connection.

Access matters. Taste matters.
Judgment is what makes it work.

Common engagements→

  • How to engage culture with credibility.

    From partnerships and platforms to campaigns and moments of visibility, we help brands decide:

    • Where to show up

    • Who to align with

    • How to participate without forcing relevance

    The result is work that feels intentional, earned, and culturally fluent–not opportunistic or loud.

  • How to confidently grow and build your brand with the right brand/talent collaborations.

    We review and pressure-test opportunities against:

    • Personal values

    • Audience expectations

    • Long-term brand equity

    Not every opportunity is worth taking. We help you choose the ones that are. We review current brand partnerships and ensure you are represented properly in creative and execution.

  • How to build modern creative organizations without unnecessary overhead.

    This includes:

    • Structuring internal creative teams

    • Selecting the right external partners

    • Providing fractional creative or cultural leadership as companies scale

    Senior perspective. No bloat.

  • How to tell the story strategically, creatively, and impactfully.

    We review pitches and campaigns to:

    • Pressure-test cultural relevance

    • Assess strategic clarity

    • Evaluate audience resonance before work goes to market

    A final layer of judgment before ideas leave the room.

Explore Services

Hundred Spoke

A 100-spoke rim is a symbol of craft, balance, and presence. Every spoke plays a role–individually precise, collectively powerful. It’s not just about how it looks, but how it performs: smooth, intentional, and built to move with purpose.

Hundred Spoke was founded on that same principle. We believe great brands are shaped by many inputs–culture, leadership, creativity, relevance, and connection. Our role is to help align those elements into a clear, confident direction that moves brands forward with style and substance.

We don’t add noise. We refine the ride.

A note from the founder→
michaelryanwilson / mrwla

“I’ve spent my career inside culture, not watching from the sidelines. Working with the top brands in sport and fashion, and collaborating with musicians, creators, and professional athletes at critical moments, I know how timing, alignment, and judgment can make waves. It’s a lens few others have: a real-time view of culture, and the ability to turn it into decisions that actually stick–so teams and creators can move with confidence and purpose.”